Annah Chakola, founder of the Annahmol, describes herself as a world traveller and native daughter of Kerala, the lush green state on India’s west coast. Born into a family with a 150-year involvement in the textile industry, as a child she travelled with her mother meeting textile makers and artisans all over the Indian subcontinent. She spent many years honing her craft and gathering life experience before Annahmol (her childhood nickname, ‘mol’ meaning daughter) bloomed to life.
The brand is a way for Annah to connect to her motherland, bringing together Indian craft with a contemporary design aesthetic to a global platform. She lays enormous emphasis on creation: Each piece is made by hand with love by artisan communities she works with. It is vital that the process be filled with love, care and slow sustainable practices, what she defines as ‘true luxury’ — when process is cultivated with the customer in mind and it is truly heartfelt.