Born in 2014 in a one-bedroom Mumbai apartment, Runaway Bicycle was founded to create access to clothes that felt comfortable before looking good. Now at home in a modest yet elegant studio, the brand focuses on giving expression to goodness in every sense of the word. A lack of experience in fashion and lifestyle is offset by a knowledge of traditional weaving techniques and a passion to incorporate comfort and beauty into everyday life.
Linking the skills of traditional weavers and dyers spread all across India with those of the craftsmen working out of the studio, each piece is an accumulation of knowledge passed down through many generations. Runaway Bicycle believes the most comfortable clothes are worn by children and people employed in physical labour, an awareness that bears out in a stubborn penchant for the lightness of the fabrics employed and a design aesthetic that values comfort over form.