Our definition of a modern wardrobe is a simple, functional and beautiful collection of pieces that have your lifestyle as the focus, and that allow you to feel dressed up every day with minimal effort.
We select our fashion pieces carefully, with attention on pieces that last, more likely to become a heritage piece than something to be discarded after a season. We’re deeply committed to supporting traditional modes of craftsmanship and to building bridges between traditional and contemporary life.
Whether you’re committed to buying only fair or vintage fashion or are new to the process and want to get started, here are some questions you can ask whilst picking a piece of clothing:
Who made it?
How transparent is the process of designing and creating garments? Are the garments being made in-house or in a nameless factory? Are tradition techniques and craftsmanship being used and if yes, are they being properly referenced?
Fair wages and ethical working conditions are what we support when we choose correctly — and these help build healthy, sustainable communities over time.
What fabrics were used?
The brands we present work with high quality, responsibly made fabrics. You’ll find a whole range of handwoven fabrics from silk to cotton, organic options and modern explorations like econyl, bamboo fabrics and ethical tencel. The environment is a factor to consider with respect to fabrics, from water consumption to dyes and quality through longevity.
How long will it make me happy?
This is a tricky question, especially when we’re caught up in the heat of a shopping expedition. Can you think of at least 4 occasions you can wear it? Mentally go through your wardrobe: Is this a practical item that is comfortable and can be styled in multiple ways? If it’s a one time trend piece, maybe consider borrowing from a friend / thrifting / renting as options to buying.
Will this piece last at least 30 wears?
Being mindful about fashion includes post-sale garment care. How long something will last depends on how carefully you look after it, so choosing fabrics and pieces that are easy to handle and don’t require special (expensive) care like dry cleaning is a bonus. Following care instructions and treating each piece with respect is how pieces will last year after year, and still have you excited to wear it.
Do I want to support this brand?
Each brand has a story and are working hard to make theirs heard. Some questions that could guide you in deciding if a brand is the right choice for you are:
- Are their passion & ethics in alignment with mine?
- Consider looking at their brand certifications
- What does their team look like? Do they support diversity and equality?
- How transparent is the brand in sharing its practices/certifications/environmental impact/working conditions on their website or via social media?
We hope these questions help the next time you need to make an ethical decision. It is not always an easy or quick process, but choosing a more thoughtful way of consuming is definitely enriching and empowering.