Safomasi’s bright, joyful prints are inspired by their travels. Keen eyes and a sense of adventure distills each location into a series of patterns that are transferred onto fabric by a time-consuming screen printing process. This modern tea towel features a graphic print inspired by tropical flowers, rendered in a vivid orange. Made from sturdy cotton-linen that feels luxurious to the touch, yet is robust, it makes a great kitchen helper.
50 x 70 cm
Hand screen printed onto cotton linen (55% linen, 45% cotton)
Handmade, each piece is unique and the crop of each towel can vary
Machine wash cold, gentle cycle
Do not bleach or tumble dry
Colour Block Napkins - Navy
0.00€ incl. VAT, shipping extra, non-EU customers save 19%.
Vibrant and beautifully saturated, it is the graduated lines of white that call attention to the intensity of the colour in these handwoven cotton napkins. Use them to brighten up a table setting, whether casual or formal, to add colour to your kitchen, as a dishtowel or to line a basket or tray.
Set of 2
38 x 38 cm
Machine wash with like colors, iron as cotton
We are our biggest customer, critic and audience - which means always designing what we’d like to see in our homes and what is most practical for our lifestyles. This often helps us weed out the non-essential and focus on user-centered, practical products.READ THE STORY
Their design process is multi-faceted: Indu and Chitra bring up ideas to each other about a new product, discuss the pros and cons of it, do lots of research and sketches of patterns and try out a few samples to see how it functions. There is often a lot of back and forth with the weaving co-op during the development, since Chitra and Indu respect their skills as the true masters of this yarn.
One aspect the ladies love to share is about the speed of handloom production. The pre-looming, which is everything before the weaver actually weaves the patterns at the loom, is one of the most overlooked and yet the most labor-intensive processes. It is also weather dependent, as the yarn is sun-dried prior to spinning it onto the spindles. It can take anywhere from a week to ten days to have a medium sized loom up and running – a step buyers are always made conscious of.
This pre-looming is also the most critical step as it determines how wide the fabric will be woven, what patterns and colors will be in the weave and how much time a certain piece will take to create. It is also a detail that they love documenting - as evident in their Instagram feed - and discussing with their co-op teams.
Thanks for your time Chitra - much success ahead!
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