About us

indian goods co handmade ethical high-quality luxury fair-trade homewares fashion india fabrics home furnishings tableware handbags clutches jewellery prints art books
Namaste! My name is Vatsala and I founded the Indian Goods Co. in 2016 as a platform to showcase design from India that is cutting-edge, functional, beautiful AND rooted in India’s incredible handicraft heritage. What you’ll find here? Beautiful, handmade objects for everyday living produced in small batches — we usually only have about 10 pieces of each product and many of our products are just one of a kind.
iris multi strand necklace pink
tableware jaali napkins red

Re-imagining the traditional

I was born and brought up in different cities around India. Following school, my interest in design brought me to a degree in Graphic Design and a few years in London. Love and a 2 year long distance relationship brought me to Germany, where I’ve lived since 2006.

India’s cliched representation in Europe was so frustrating for me. I wanted to present the dynamism and creativity I knew India had, along with its rich tradition of handicrafts. A handful of designers were re-thinking craft and design, combining beautiful old-world materials and techniques with contemporary forms and functionality. I believe objects designed with this philosophy have the potential to inspire: to make every day moments more joyful and special.

aboutus indian ladies
hard working man india

Made by people, not by factories

We are very careful about the ethical, social and ecological background of our products and select designers based on how they source materials and their manufacturing processes. Our products are almost all handmade by talented artisans and craftspeople, which allows you to partake in living traditions that are generations old. We’re very proud to offer products made fairly, with love and great attention to detail.

aboutus interior design couch cushions
aboutus tasty lassis

Beautiful living, designed for well-being

Our blog offers inspiration on living better with less, practical styling tips and cost-effective DIY projects. You’ll also find easy vegetarian recipes (mostly Indian!). I send out a newsletter about once a month with new product shout-outs and inspiration that you might like to sign up for at the bottom of this page (Bonus: you’ll get a 10% discount when you do that!)

To see what’s inspiring us at the moment, visit our Instagram and Facebook pages. For those who like to meet in person, please visit the Atelier in Frankfurt. Set up an appointment via email to browse, chat and share some tea or wine.

Thank you so much for visiting! I’m thrilled we’re connected and excited about the journey ahead!

Much love,

signature by Vatsala Murthy