Safomasi’s bright, joyful prints are inspired by their travels. Keen eyes and a sense of adventure distills each location into a series of patterns that are transferred onto fabric by a time-consuming screen printing process. This lovely clutch features a graphic print inspired by tropical fish and underwater life in a palette of blues and pink. Made from sturdy cotton-linen, it is lined with a cotton twill and has a leather zip pull. Its size makes it ideal for either the day or night, offering a versatile range of options.
15.5 x 25 cm Hand screenprinted onto 100% cotton linen (55% linen, 45% cotton) 100% cotton twill lining Hidden thin layer of rubber for support Stitched leather zip pull Each pouch is unique and will feature a different crop of the print, which may differ from the image shown
Safomasi began as a way for us to work together and combine our passion for design and travel, with the idea that we would spend time in different places and gather inspiration to create collections that captured our experiences and observations.
Sarah and Maninder - the duo behind Safomasi - work out of a beautiful light-filled studio in Saket, Delhi. We journeyed there for a chat about inspiration, aesthetics and their vision for their amazing brand.
You have such a great name - how did you arrive at it? Thank you! Safomasi is a mix of both of our names - Sarah Fotheringham (Safo) and Maninder Singh (masi). As all our designs are inspired by our personal travels and observations, we wanted a brand name that reflected us, yet at the same time sounded a bit abstract, like it could come from any part of the world. We were playing around with lots of ideas, came up with Safomasi and it stuck!
Safomasi began as a way for us to work together and combine our passion for design and travel. It started with the idea that we would spend time in different places and gather inspiration to create collections that captured our experiences and observations of that place. That mission is still there, though as a company we have grown organically. We spent a long time sampling and experimenting in the beginning, slowly expanding our product range and our customers until we could get the studio space and small team we have today.
What drives your design aesthetic? What catches your eye? We love colour, pattern and detail. Our style is playful and often figurative. We find things that seem the same, but are actually different, interesting. It was this observation in Pushkar that from afar all the camels looked the same, but up close you could see that they all had their own styles and forms of decoration that inspired the Different Different Camels design. Similarly the Mithai design records the variety of Indian sweets - we've illustrated 169 different mithai in our repeat.
Could you share what you plan to do next with Safomasi? Put our patterns on more products! We‘ve got a new line of bags and accessories coming out soon, and we've been experimenting with a few pieces of clothing too. Plus of course new collections inspired by new places...
This stylish bag has clean lines and plenty of room for daily essentials. Its minimal design makes the transition from workday to evenings out quite effortlessly. Made from recycled rubber, each bag is handmade by master craftsmen from the Chamar community. Traditionally professionals in the leather industry, they have taken a huge hit following the recent bans on beef in India. This community of Untouchables also often faces prejudice and by giving them gainful employment, the CHAMAR brand hopes to offer economic support as well as open up a conversation around a topic often silenced in India and abroad.
/ Upcycled rubber / Handcrafted and handstitched
26 x 18 x 10 cm Strap length approximately 6 cm Made from recycled rubber, from old tires Closes with a silver steel grommet One small pouch in inner compartment Waterproof and fireproof Made in Mumbai, India
Safomasi’s bright, joyful prints are inspired by their travels. Keen eyes and a sense of adventure distills each location into a series of patterns that are transferred onto fabric by a time-consuming screen printing process. This lovely clutch features a graphic print inspired by tropical waterlilies, rendered in vivid lilac and greens. Made from sturdy cotton-linen, it is lined with a cotton twill and has a leather zip pull. Its size makes it ideal for either the day or night, offering a versatile range of options.
15.5 x 25 cm Hand screenprinted onto 100% cotton linen (55% linen, 45% cotton) 100% cotton twill lining Hidden thin layer of rubber for support Stitched leather zip pull Each pouch is unique and will feature a different crop of the print, which may differ from the image shown
Safomasi’s bright, joyful prints are inspired by their travels. Keen eyes and a sense of adventure distills each location into a series of patterns that are transferred onto fabric by a time-consuming screen printing process. This lovely clutch features a graphic print inspired by birds and tropical flowers, rendered in bright yellow. Made from sturdy cotton-linen, it is lined with a cotton twill and has a leather zip pull. Its size makes it ideal for either the day or night, offering a versatile range of options.
15.5 x 25 cm Hand screenprinted onto 100% cotton linen (55% linen, 45% cotton) 100% cotton twill lining Hidden thin layer of rubber for support Stitched leather zip pull Each pouch is unique and will feature a different crop of the print, which may differ from the image shown
Clean lines, lovely proportions and beautiful detailing make this backpack a stylish and timeless accessory. Compact yet roomy, its proportions make it perfect for a whole range of occasions: carry it to work, whilst on holiday or for daily errands. Each bag is handmade from recycled leather by master craftsmen from the Chamar community. Traditionally professionals in the leather industry, their employment has been severely affected by the recent beef bans in India, which reduces their access to leather. This community of Untouchables also often faces prejudice and by giving them gainful employment, the CHAMAR brand hopes to offer economic support as well as open up a conversation around a topic often silenced in India and abroad.
/ Upcycled rubber / Handcrafted and handstitched
30.5 x 30.5 x 5 cm Strap length: approximately 45 cm Made from natural leather, recycled from old car tires Metal silver grommet to close One single interior compartment Waterproof and fireproof Made in Mumbai, India
