Safomasi’s bright, joyful prints are inspired by their travels. Keen eyes and a sense of adventure distills each location into a series of patterns that are transferred onto fabric by a time-consuming screen printing process. This modern tea towel features a graphic print inspired by tropical waterlilies, rendered in vivid lilacs and greens. Made from sturdy cotton-linen that feels luxurious to the touch, yet is robust, it makes a great kitchen helper.
50 x 70 cm Hand screen printed onto cotton linen (55% linen, 45% cotton) Stitched border Handmade, each piece is unique and the crop of each towel can vary Machine wash cold, gentle cycle Do not bleach or tumble dry
Safomasi began as a way for us to work together and combine our passion for design and travel, with the idea that we would spend time in different places and gather inspiration to create collections that captured our experiences and observations.
Sarah and Maninder - the duo behind Safomasi - work out of a beautiful light-filled studio in Saket, Delhi. We journeyed there for a chat about inspiration, aesthetics and their vision for their amazing brand.
You have such a great name - how did you arrive at it? Thank you! Safomasi is a mix of both of our names - Sarah Fotheringham (Safo) and Maninder Singh (masi). As all our designs are inspired by our personal travels and observations, we wanted a brand name that reflected us, yet at the same time sounded a bit abstract, like it could come from any part of the world. We were playing around with lots of ideas, came up with Safomasi and it stuck!
Safomasi began as a way for us to work together and combine our passion for design and travel. It started with the idea that we would spend time in different places and gather inspiration to create collections that captured our experiences and observations of that place. That mission is still there, though as a company we have grown organically. We spent a long time sampling and experimenting in the beginning, slowly expanding our product range and our customers until we could get the studio space and small team we have today.
What drives your design aesthetic? What catches your eye? We love colour, pattern and detail. Our style is playful and often figurative. We find things that seem the same, but are actually different, interesting. It was this observation in Pushkar that from afar all the camels looked the same, but up close you could see that they all had their own styles and forms of decoration that inspired the Different Different Camels design. Similarly the Mithai design records the variety of Indian sweets - we've illustrated 169 different mithai in our repeat.
Could you share what you plan to do next with Safomasi? Put our patterns on more products! We‘ve got a new line of bags and accessories coming out soon, and we've been experimenting with a few pieces of clothing too. Plus of course new collections inspired by new places...
Each Chandan-Whittle piece is an ode to India and its heritage, a celebration of the colour and chaos intrinsic to life there. For founder and designer Kam Chandan-Whittle, this is a chance to honour her family’s Indian roots whilst celebrating local artisans and their handicraft skills. This striking cushion cover made from the softest organic cotton is reminiscent of the joyfulness of Indian summer days. The fabric is handwoven by a womens’ co-operative in Karur, South India, that ensures fair wages and economic independence for its workers.
This piece has two vibrant sides: pink with a subtle geometric pattern in yellow and vivid mustard yellow, and is finished with beautiful handmade ties.
50 x 50 cm 100% organic cotton Handwoven bobby weave Machine wash cold, with a gentle detergent Insert not included
Each Chandan-Whittle piece is an ode to India and its heritage, a celebration of the colour and chaos intrinsic to life there. For founder and designer Kam Chandan-Whittle, this is a chance to honour her family’s Indian roots whilst celebrating local artisans and their handicraft skills. This striking cushion cover is made from the softest organic cotton, and was inspired by the chaos and imperfect beauty of everyday life in India. It features a delicate feathery pattern in teal, yellow and white and is hand screen printedby a womens’ co-operative in Karur, South India, that ensures fair wages and economic independence for its workers. It is finished with beautiful handmade ties.
50 x 50 cm 100% organic cotton Hand screen printed Machine wash cold, with a gentle detergent Insert not included
Each Chandan-Whittle piece is an ode to India and its heritage, a celebration of the colour and chaos intrinsic to life there. For founder and designer Kam Chandan-Whittle, this is a chance to honour her family’s Indian roots whilst celebrating local artisans and their handicraft skills. This striking cushion cover made from the softest organic cotton embodies joy and radiance with its vivid yellow tone and delicate feathery pattern. It is hand screen printedby a womens’ co-operative in Karur, South India, that ensures fair wages and economic independence for its workers. Inspired by the lively energy of India and its imperfect beauty, it is finished with beautiful handmade ties.
50 x 50 cm 100% organic cotton Hand screen printed Machine wash cold, with a gentle detergent Insert not included
Each Chandan-Whittle piece is an ode to India and its heritage, a celebration of the colour and chaos intrinsic to life there. For founder and designer Kam Chandan-Whittle, this is a chance to honour her family’s Indian roots whilst celebrating local artisans and their handicraft skills. This striking cushion cover made from the softest organic cotton embodies the joy and tropical lushness of Indian summers. It is hand screen printedby a womens’ co-operative in Karur, South India, that ensures fair wages and economic independence for its workers. It is finished with beautiful handmade ties.
50 x 50 cm 100% organic cotton Hand screen printed Machine wash cold, with a gentle detergent Insert not included
